Thank you for coming to check out this article. I hope your day is going as well as ours is. I would like to take this opportunity to bring some information to your attention that is not only insightful but could save you money in the long run. Site promotion these days can only happen with specialized tools that can help you target your traffic and qualify your visitors. You want better qualified visitors because the more qualified the visitor the more likely it is that that visitor will buy. And we all like visitors that purchase through our site.

One of these tools involved in site promotion should be an ad tracker. Ad tracking is going to be one of the most important things you will do in your site promotion. Being able to track where your visitors are coming from is great. It is also important to know a little bit about who your visitors are; however, using ad tracking online can get you a limited amount of information about them. For example, most ad tracking services do not give you the name, the age, the gender, the annual income, or other important demographics such as these.

What data an ad tracker will give you is the date and time, IP address, referring website, your promotional link, how many times your promotional link has been clicked on and usually not much more. Having the IP address is important because it tells you what country, state or city your visitors coming from. If you would want to block visitors coming from China for example you could do this. But how do you know if your visitors are coming from China if you don’t have an ad tracking component with your website promotion’s?

It is also important to know the referring website because visitors coming to your site could be coming from a different niche. For example, your site has to do with hair treatment products and one of your visitors comes from a snowboarding training website. In my point of view this visitor would be an unqualified visitor for hair treatment products.

It is also important to know how many times your promotional links have been clicked on because your ad tracker lets you know whether you need to amp up a campaign or leave it alone. Again these things can lead to saving you money that you spend on your traffic needs. It also helps to target your visitors so that they become better qualified and hopefully lead to sales.